WHAT IS KEYWORD TRACKING
KEYWORD STRATEGIES | MONITOR GROWTH
Keyword Ranking is an approximation of your website’s position for a particular search term in a search engines’ results page. The lower the rank, the easier your website is to find in search results for that keyword. Search engines may factor personalisation and localisations into their results, which can influence ranking on a search by search basis. It is important to use the correct keywords for your business as search engines will crawl your website for terms related to the search query and only display what it views as relevant to the UE (user experience).
R88 Media are real experts in the marketplace. We understand, see opportunities and are very effective at planning SEO strategies. We ensure the correct keywords are used to maximise customer conversions and always look to improve on successes through testing and monitoring.
All of our Keyword services tie in closely with various campaigns, such as Google Adwords, Google Display, Website Design and Onpage SEO allowing our experts to monitor trends, fads and what’s delivering real value to your business.
For more information on how we can help improve your search ranking, please reach out to our local team.
WHAT ARE SERPS
LONG VS SHORT TAIL KEYWORDS
A REAL WORLD EXAMPLE
An example of this is a customer wants a new Bosch lawnmower Model x,y,z – They will probably search ‘Bosch lawnmower Model x,y,z for sale ‘ not simply ‘lawnmowers for sale’. This example illustrates the longer tail VS the short tail. The longer tail keyword is searched less often and only costs pennies to click but the customer propensity of completing a purchase is much higher. The short tail keyword is far more popular, will drive traffic and will cost pounds to click. These customers will likely browse and have a significantly lower chance of buying. Likewise, for SEO keyword planning the same applies. Whilst there is no cost associated per keyword or click, it helps rank your website under keywords you want and keywords that deliver results.
The Right Tools For The Right Solution
Proven value packages & campaigns