This Year Mobile Optimisation Is Crucial.

At R88 we are centred around making our customer’s websites and online presence perform to the highest of standards, therefore it’s crucial for us that we keep you in the loop regarding issues of importance within the online marketing world. Today we’re going to talk about Mobile Optimisation and why you’re missing out if you haven’t already opted for a mobile-friendly site.

So we want to know, is your business website mobile friendly? Unsure? Well if your site looks more like a desktop page on a mobile rather than looking like it’s been built specifically to fit a mobile device then the answer is no, sadly it’s not and you should definitely keep reading.

We’re living in an ever-changing world that is centralised on the newest and up-to=date technology and this means that your audience is no longer in one place. 4 out of 5 consumers now use their smartphones to shop, as well as using other devices such as tablets, laptops and phone watches to browse the web. Last year LOADS of online businesses went mobile friendly and we know for a fact that even more will take up this trend this year. With this in mind, it’s pretty much a given that mobile optimisation will become the norm (after asking the team, it’s clear to see that they turn to their mobile devices over a desktop and we’re confident that this applies to many more people). Therefore we think that it’s about time that you joined the mobile-friendly site craze!

Google has played a HUGE part in the mobile world after the release of their algorithm update which ensured that mobile-friendly websites would get a search ranking boost on mobile searches. Over 1.2 billion people surf the web from their mobile devices, as a result of this Google decided to make it easier for the consumer to find relevant, mobile-optimised websites. That’s why Google now uses mobile-friendliness as a factor in ranking search results.

With all of this information in mind, it’s vital that mobile optimisation finds a prominent place on your online marketing to-do list for 2016, especially if you aim to stay ahead of your competitors.

At R88 all of our websites are built to be mobile-friendly, so if you were to choose us you can have peace of mind that mobile optimisation is something that you don’t have to worry about because it comes as part of the package.

Still unsure about whether yours is or isn’t? No worries, we can help. R88 also offers a ‘free marketing health check’ (that’s right- FREE) this check will analyse your current website and how it’s performing and the great thing is that it will also identify whether your site is mobile optimised- EASY.