FIND YOUR IDEAL CUSTOMER
IMPORTANCE OF CORRECT ANALYTICS
When you’re using a variety of mediums to attract lead forms it is important to keep a close eye on things to check that they’re all performing well together. We think that this is vital in making sure our customers are outperforming the marketplace. That’s why we offer this service free of charge.
MONITOR YOUR MARKETING
If you use our online marketing products, such as sponsored listings and display advertising, then we will provide you with a detailed breakdown of their performance. For example, how many times your ad has been seen and it’s click through rate, time spent on your site, what triggered your advert and what that visitor did after. We can provide analytics to you whenever they are requested and we use them to make amendments to your online campaigns to make sure that they are performing to the highest of standards.
ATTRIBUTION MODELLING
Advertising is essential for success of a brand. It’s how people find you, use you and recommend your name above others. At R88 Media we want to be able to tell you ‘how’ your customers are coming to you, from where and why. An example is someone recommending your business name to their friend, they then search online and find your website. A week later they forget your name so they search what you do and find your Google ads. Attribution works to ‘attribute a value’ to each advertising medium you use.
CALL TRACKING (CTS)
With the use of our CTS system we are able to track which leads are coming from your adverts. We do this by inserting your business telephone into the adverts, we will then monitor each call as they come in by the time of day and month. It doesn’t stop there, we are even able to provide you with the location of each caller, how they retrieved your number and even take a recording of the call for you. We can guarantee that you can be secure in the knowledge about exactly what customers your adverts are reaching.