Big Data

Know Your Customer

Trends | Proving Value | Monitoring | Attribution Modelling

 

Big Data

 

Driven by specialised analytics systems and software, big data analytics can point the way to various business benefits, including new revenue opportunities, more effective marketing, better customer service, improved operational efficiency and competitive advantages over rivals.
Big data analytics applications enable data analysers, predictive modellers, statisticians and other analytics professionals to analyse growing volumes of structured transaction data, plus other forms of data that are often left untapped by conventional business intelligence and analytics programs. That encompasses a mix of semi-structured and unstructured data — for example, internet data, web server logs, social media content, text from customer emails and survey responses, mobile-phone call-detail records and machine data captured by sensors connected to the internet of things.

 

Big Data Offer Huge Insights

On a broad scale, data analytics technologies – like Google Analytics Premium provide a means of analysing data sets and drawing conclusions about them to help organisations make informed business decisions. It allows queries to be answered with real evidence. Big data analytics is a form of advanced analytics, which involves complex applications with elements such as predictive models, statistical algorithms and what-if analyses powered by high-performance analytics systems.

Big Data R88 Media

What is Big Data

Big data analytics is the process of examining large and varied data sets — i.e., big data — to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organisation make more informed business decisions.

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R88 Media Google Analytics

What is Big Data

Big data analytics is the process of examining large and varied data sets — i.e., big data — to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organisation make more informed business decisions.

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Dive Deep Into Big Data

If you really explore your customer data, such as app installations, server logs, time on pages, areas of site interacted with and keywords the brought the specific visitors in to your brand. You can understand exactly what your customers look like.  What to do with that information will either make your business a success or not.
Successful brands all spend huge sums of time and investment into understand the journey their customers go on to either understand the brand or shop. Having the right understanding of your customers means marketing them becomes easy. Targeted mail shots Google Adwords, Google Display and Website Design all become more cost effective and will return massive results. Providing you ‘know your customer’ Analytics imagine being able to know exactly what you need to spend to get your ideal lead, where to put the ad and what it should say. You could monitor KPI’s & targets for teams and be in total control of your whole online presence. Big data, over allows this complete view of your brands landscape.

 

Attribution modelling

Advertising is essential for success of a brand. It’s how people find you, use you and recommend your name above others. At R88 Media we want to be able to tell you ‘how’ your customers are coming to you, from where and why. An example is someone recommending your business name to their friend, they then search online and find your website. A week later they forget your name so they search what you do and find your Google ads. Attribution works to ‘attribute a value’ to each advertising medium you use.

 

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Call Tracking Service (CTS)

With the use of our CTS system we are able to track which leads are coming from your adverts. We do this by inserting your business telephone into the adverts, we will then monitor each call as they come in by the time of day and month. It doesn’t stop there, we are even able to provide you with the location of each caller, how they retrieved your number and even take a recording of the call for you. We can guarantee that you can be secure in the knowledge about exactly what customers your adverts are reaching.

 

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How we can help

Our big data solutions utilise leading software, enabling our expert team to not only notice trends but track them, weed out potential loaded data forms, fads and use Attribution Modelling to help identify the value of your campaigns, what your ideal customers look like, how they interact with your brand, what building block are needed to improve keywords, landing page experiences, video content and visual improvements.
For More information on our tracking, software and services, please reach out to our team by calling 0800 033 7980