THE AD EXCHANGE
With programmatic advertising, businesses (like yours) can buy inventory in an automated way and by using data can target audiences with ads that are relevant to their needs and interests.
This practice of automating and optimising the ad buying and selling process, in real time is known as programmatic advertising, and plays a huge and increasing role in the future of online advertising. As consumers habits continue to change, businesses and agencies must adapt. R88 Media Programmatic Display Advertising campaigns are a fantastic showcase tool for brand awareness and specific offers to specific audiences in specific areas.
If a customer was to search ‘gardening supplies’ in a search engine e.g. Google, they would have a tracking code registered to their session online, with the search term stored in it. Therefore, when they go to another website such as Facebook, Ebay, AOL, BBC etc, the adverts they see will be tailored to their most recent searches.
People are always thinking, shopping and making ‘buyer decisions’ based on what they see. It is hugely beneficial to have a robust, programmatic campaign with Google.
Would you trust an unqualified builder? Risk to high?
You’re absolutely right. You’d be taking a huge gamble with your businesses online reputation. Google’s AdExchange is somewhat complex and to get it right takes a tonne of training. So why waste time with a marketing company who are not at the top of their game?
Given Googles search dominance means over 90% of all online traffic flows through them, it’s incredibly important to use a trusted, professional solution to support your business.