Google Programmatic
Google Display Ads | Stunning Visuals
Prices start from £50pm
Google Programmatic Display (PPC)
Display adverts are highly targeted visual adverts that offer your businesses services to searchers online who are looking for something similar. There’s so many different ways to market your business online, it can sometimes be overwhelming, that’s why it’s important to know a bit about each one. Programmatic Display advertising is the automated process of bidding for graphical advertising space on specific websites. Systems (ad exchanges) will find you a space on a website that suits your needs and offer us the opportunity to put your designed advert in that space. It all sounds very complex but happens in .01 of a second.
R88 Media Display Ads Retargeting
These ads can also follow them to other sites, if they were to change to a different site the ad will then appear on the site bar, reminding them and securing a name in the back of their minds. This process is called re-targeting and is a very effective method of getting your name seen by millions of customers, locally and nationally.
Quality Leads The Pack
Would you trust an unqualified builder? risk to high? Your absolutely right. You’d be taking a huge gamble with your businesses online reputation.
Google’s search algorithm is somewhat complex and to get it right takes training (over 20 exams just to learn the basics!) so why waste time with any marketing company who are not at the top of their game?
Given Googles search dominance means over 90% of all online traffic flows through them. It’s incredibly important to use a trusted, professional solution. From trained professional.
Wide Audiences
R88 Media Programmatic Display Advertising campaigns are a fantastic showcase tool for brand awareness, specific offers to specific audiences in specific areas.
- Google’s Ad Exchange Holds Of All Online Display Transactions 84%
- What percentage of businesses could benefit from Google Display? 90%
- What percentage of businesses, that have Google Display are paying too much? 90%
- The alarming statistic of Agencies who aren’t Google Partners 85%
Google AdExchange
With programmatic advertising, businesses (liker yours) can buy inventory in an automated way and by using data can target audiences with ads that are relevant to their needs and interests.
This practice of automating and optimising the ad buying and selling process in real time is known as programmatic advertising and plays a huge and increasing role in the future of online advertising. As consumers habits continue to change, businesses and agencies must adapt.
An Example
If a customer was to search ‘gardening supplies’ in a search engine e.g. Google, they would have a tracking code registered to their session online with the search term stored in it. Therefore, when they go onto other website such as Facebook, Ebay, AOL, BBC etc, the adverts they see will be tailored to their most recent searches.