Effective Brand Tools
Programmatic Display advertising is the automated process of bidding for graphical advertising space on specific websites. Systems (ad exchanges) will find you a space on a website that suits your needs and offers us the opportunity to put your designed advert in that space. It all sounds very complex but happens in .01 of a second.
With programmatic advertising, businesses (like yours) can buy inventory in an automated way and by using data can target audiences with ads that are relevant to their needs and interests. This practice of automating and optimising the ad buying and selling process, in real time is known as programmatic advertising and plays a huge and increasing role in the future of online advertising.
You’re absolutely right. You’d be taking a huge gamble with your business’s online reputation. Google’s AdExchange is somewhat complex and to get it right takes a tonne of training. So why waste time with a marketing company who are not at the top of their game? Given Googles, search dominance means over 90% of all online traffic flows through them, it’s incredibly important to use a trusted, professional solution to support your business.