SERPS is a system we use to track keyword performance. SERPS tracks data for over 2 million keywords and over 20,000 websites daily, and have customers in 93 countries around the world. SERPS offer one of the most powerful platforms to track keywords, enabling local businesses to understand SEO and measure their successes in order to test and prove their strategies.
LONG TAIL VS SHORT TAIL
Our system bases keyword implementation off of actual results. One method is using long tail keywords to help deliver accurate results.
An example of this is a customer wants a new Bosch lawnmower Model xyz. They will probably search ‘Bosch lawnmower Model xyz for sale’, not simply ‘lawnmowers for sale’. This example illustrates the longer tail VS the short tail. The longer tail keyword is searched less often and only costs pennies to click, but the customer propensity of completing a purchase is much higher. The short tail keyword is far more popular, will drive traffic and will cost pounds to click. These customers will likely browse and have a significantly lower chance of buying. Likewise, for SEO keyword planning the same applies. Whilst there is no cost associated per keyword or click, it helps to rank your website under keywords you want and keywords that deliver results.